Why August 7th chosen as Handloom Day?

        The Swadeshi movement was launched on 7th August, 1905. It is remembered as one of the major events of our freedom struggle. It was on this day that Indians started to boycott imported textiles. Therefore this day has a special significance for handlooms. Hence Union Government have chosen this day to be celebrated as National Handlooms day. 

        India is home to several world famous handloom products. To name a few we have Kanchivaram (कांजीवरम) of Tamil Nadu, Baluchari and Jamdani (बालुचारी and जामदानी) of West Bengal, Chanderi and Maheswari (चंदेरी and महेश्वरी) of Madhya Pradesh, Muga (मूगा) of Assam, Patola (पटोला) of Gujarat, Kani and Shehtoosh (कानी and शहतूश) of Jammu and Kashmir and Pochampally (पोचमपल्ली) of Andhra Pradesh. The handloom sector has inherent strengths that we need to market.

        Handloom mainly uses natural fiber like cotton, silk, wool, jute etc. Therefore it is eco-friendly. We can make it even more eco-friendly by using vegetable dyes and other organic products. 

        Today people are very conscious of the environment and holistic healthcare. We need to exploit this in marketing handloom products both domestically and for exports.

        On 2nd October last year, Shri.Narendra Modi had asked people to use one item of Khadi to brighten the lives of artisans. since then sale of Khadi has gone up by 60% as compared to the same period last year as sources said(pib).

        We need to take several initiatives to make handlooms fashionable. This can be done by bringing new designs and colour schemes, constantly evolving and innovating, ensuring quality. Fashion and design education in India also needs to be re-oriented. We need to make our handloom tradition the centerpiece of fashion for India and the world.

We are committed to give a rightful place to our famous traditional handloom products. India Handloom Brand has been launched with the sole objective of winning the trust and confidence of customers. 

         National Handloom Day celebrations should not end with just a ceremony like celebrated yesterday. We have to make this a continuous movement. A movement to popularize Handlooms and to improve the lives of our weavers.